Description

POSITION DESCRIPTION:

We are seeking a Digital Marketing & Social Media Specialist to join our Marketing & Training team. This role will create high-impact content, expand our digital presence, and accelerate partner engagement through compelling, conversion-focused marketing collateral.

RESPONSIBILITIES

• Develop and execute high-impact digital marketing content and collateral to accelerate partner engagement and support revenue goals.
• Own the creation of B2B marketing assets, including partner toolkits, one-pagers, sales decks, product/service overviews, case studies, training/support materials, and event collateral.
• Manage partner communications across email and digital channels, ensuring consistent messaging, brand alignment, and timely delivery.
• Build and optimize email campaigns and outreach programs, including segmentation, nurture journeys, and performance testing (A/B testing, subject line/CTA optimization).
• Maintain and manage marketing calendars, campaign timelines, and content pipelines; coordinate approvals and deliverables across internal stakeholders.
• Collaborate with Sales, Partnerships, Training, and Product/Operations teams to translate technical or program information into clear, compelling messaging for multiple audiences.
• Develop and schedule social media and digital content to grow brand presence, improve engagement, and support campaigns (organic and paid as applicable).
• Support homeowner-facing digital content (20%) by creating consumer-friendly messaging for web, social, and email that drives awareness and conversion.
• Support website and landing page updates, working within CMS/CRM tools to publish content and ensure accuracy, usability, and basic SEO best practices.
• Produce and/or coordinate graphic and video development, including brief creation, creative direction, editing, and final asset delivery using Adobe Creative Suite or equivalent tools.
• Track and report on campaign performance (email, web, social), providing insights and recommendations to improve engagement, lead flow, and conversion.
• Maintain brand standards across all deliverables; ensure consistency in voice, visuals, and messaging across partner and consumer touchpoints.
• Manage vendor relationships as needed (freelance designers, videographers, printers, agencies) to deliver creative assets on time and within budget.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or equivalent practical experience.

• 3+ years of progressive experience in B2B marketing, communications, public relations, or brand management.
• Proven ability to plan and execute integrated campaigns aligned to business goals and partner needs.
• Strong track record translating technical or complex information into clear, compelling messaging for multiple stakeholder audiences.
• Demonstrated success collaborating cross-functionally with sales, leadership, subject matter experts, and external partners to deliver high-quality marketing outputs.
• Experience maintaining brand standards and ensuring consistent voice and visuals across digital, print, and event channels.

• 2+ years of experience managing email marketing campaigns and outreach programs for diverse B2B audiences.
• Hands-on experience building segmentation strategies, nurture journeys, and lifecycle campaigns that support lead generation and pipeline growth.
• Proficiency in testing and optimization (A/B testing, performance analysis, iteration) to improve open rates, click-through rates, and conversions.
• Working knowledge of deliverability best practices, list hygiene, consent management, and compliance standards.
• Ability to align email/outreach efforts with campaign calendars, events, product launches, and sales initiatives.

• Demonstrated success in a B2B marketing environment with measurable impact on lead generation, partner engagement, and/or revenue growth.
• Experience in solar, clean energy, renewables, infrastructure, or manufacturing preferred.
• Ability to support marketing in industries with technical offerings, long sales cycles, and regulatory considerations.

• Proven ability to develop and execute digital content strategies across email, web, social, and paid channels.
• Strong copywriting capability across formats, including landing pages, campaign messaging, partner communications, and case studies.
• Experience producing or coordinating graphic and video content, from concept through final asset delivery.
• Ability to use engagement and performance data to refine content strategy and improve results.

• Hands-on experience with CMS and CRM/marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience building workflows, managing contact databases, and producing campaign reporting and performance insights.
• Working proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) to develop and refine marketing assets.
• Comfort quickly adopting new tools and technology to improve marketing efficiency and execution.

PREFERRED QUALIFICATIONS

• 2+ years of solar industry experience
• Direct experience developing marketing brochures, websites, flyers
• Background in B2B2C sales environments and partner engagement models
• Marketing certification, Adobe Illustrator/design background, or related accreditation

PHYSICAL, MENTAL & ENVIRONMENTAL DEMANDS: To comply with the Rehabilitation Act of 1973 the essential physical, mental and environmental requirements for this job are listed below. These are requirements normally expected to perform regular job duties. Incumbent must be able to successfully perform all of the functions of the job with or without reasonable accommodation.
Mobility Standing 20% of time Sitting 70% of time Walking 10% of time Strength Pulling up to 10 Pounds Pushing up to 10 Pounds Carrying up to 10 Pounds Lifting up to 10 Pounds Dexterity (F = Frequently, O = Occasionally, N = Never) Typing F Handling F Reaching F	Agility (F = Frequently, O = Occasionally, N = Never) Turning F Twisting F Bending O Crouching O Balancing N Climbing N Crawling N Kneeling N

The salary range is required by the California Pay Transparency Act and may differ depending on the location of those candidates hired nationwide. Actual compensation is influenced by a wide array of factors including but not limited to, skill set, education, licenses and certifications, essential job duties and requirements, and the necessary experience relative to the job’s minimum qualifications.

*This target salary range is for CA positions only and should not be interpreted as an offer of compensation.

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