About Us

SIMPLi is an award-winning, leading regenerative food brand on a mission to connect people around the world through the joy of food. Founded in 2020, SIMPLi co-founders Sarela Herrada and Matt Cohen sought to bring the best single-origin ingredients from around the world directly to you in a way that equally benefits people, producers, and the planet. SIMPLi partners directly with farmers to source the finest ingredients and make them accessible to consumers nationwide in stores, restaurants, and online.

If you’re passionate about food, sustainability, and making a difference, then SIMPLi is the place for you!

The Role

As a Digital Marketing & E-commerce Specialist, this role will play a key role in advancing SIMPLi’s digital marketing and e-commerce strategies. They will lead the development and execution of data-driven marketing campaigns, optimize paid and organic social media initiatives, oversee website and SEO projects, and manage e-commerce performance to enhance brand visibility and drive sales.

What You’ll Do

• Develop and execute paid social media strategies across multiple platforms, ensuring alignment with broader marketing goals, business objectives, and e-commerce growth targets for eatsimpli.com and Amazon.com.
• Leverage market research to inform digital campaigns and tailor content and offers to optimize the customer journey and sales across all e-commerce platforms.
• Develop and implement an insights-led digital strategy to increase brand awareness, promote products, drive conversions, and boost sales on eatsimpli.com.
• Oversee website content and SEO initiatives for eatsimpli.com, leading projects in collaboration with internal teams and external partners to ensure optimal user experience, conversion optimization, and consistency across all e-commerce channels.
• Plan, implement, and continuously optimize digital marketing and paid advertising campaigns across all channels, analyzing performance data to improve efficiency, ROI, and website performance on eatsimpli.com.
• Develop and execute an email marketing strategy, including automation, segmentation, and nurturing sequences, to enhance the customer acquisition journey and drive repeat sales on eatsimpli.com and through other e-commerce channels.
• Own digital performance reporting for eatsimpli.com and e-commerce channels, analyzing campaign effectiveness through weekly, monthly, quarterly, and annual reports, and presenting actionable insights to stakeholders.
• Maintain SIMPLi’s website CMS for eatsimpli.com and use Google Analytics to monitor, measure, and optimize digital traffic and user behavior.
• Develop KPI targets for digital campaigns and e-commerce channels (e.g., total conversions, leads generated, engagements, and revenue) to maximize ROI.
• Collaborate with distribution partners on digital marketing campaigns to drive leads and sales.
• Brainstorm and implement experiments and conversion tests for various digital campaigns, focusing on optimizing the e-commerce experience and increasing online sales.

Who You Are

• Strong eye for aesthetics and visual details to ensure a quality final product
• Up-to-date understanding of digital marketing best practices and industry trends
• Proven track record in executing and optimizing digital marketing and e-commerce strategies
• Analytical mindset with a focus on performance tracking and continuous improvement
• Ability to prioritize tasks in a fast-moving environment and manage multiple projects simultaneously
• Very organized and with high attention to detail
• Excellent written and verbal communication skills
• Willingness to dive in with a no-task-is-too-small attitude
• Confident, high energy, self-motivated and a true team player
• A motivated, positive, proactive, and transparent attitude
• A passion for food, the food industry and sustainability

Qualifications

• Expertise in paid digital media, SEO, content strategy, email marketing, and e-commerce management, including Amazon and DTC
• Bachelor’s Degree (or equivalent work experience)
• Prior experience planning and coordinating internal events is a strong plus
• Expertise in Google Analytics, website CMS, PPC, and CRO
• Knowledge of HTML, CSS, and Adobe Creative Suite is a plus
• Ability to work on-site in Philadelphia at least 3 days per week
• Fluent in Spanish is a plus

Why Join Us?

• Flexibility to work remotely
• Competitive compensation and benefits (medical, parental leave, open vacation policy, etc)
• Access to awesome and delicious ingredients from around the world!
• A collaborative environment filled with passionate, happy, smart people!
• Opportunities to travel the world to visit our farming communities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.